WRITTEN WORK
Blog Posts
Preemptive troubleshooting
Based on site metrics, community response, and interdepartmental anecdotal bandwidth drain, created a campaign to help users help themselves.
Segment Persuasion
Researched and compiled data from existing harbor-centric economic impact studies in a digestible format for potential municipal customers.
Holiday Trendjacking
Bite-sized holiday-related content for couples and singles alike, just for kicks. In best listicle form, it’s riddled with GIFs.
Employer Brand Transparency
Behind-the-scenes look at an engineering sprint focused on a11y, a UX concern with engineers internally and throughout the U.S.
Funding Announcement
Sharing our Series B news with marina operators by talking shop about how it will help propel their businesses as well as ours.
Feature Adoption
Helping the Sales and Account Management crews easily relay the value of an underused feature by way of a quick user story.
Rallying Communities
Marina owners needed boaters to advocate for waterway safety.
Content Make-good
An unusual start to a wonderful collaboration, and creator-boosting giveaway.
Pop Culture TrendJacking
The return of the Jedis made for a natural tie-in to robotics, astrophysics, and other science MOOCs.
