Work Examples
Social Media
From ideation based on user social engagement, created blog post and shared as in-feed organic with a small targeted boost. People love cats.
Boosted organic Facebook post for edX, which at the time had close to 500K followers. Using a combination of partner-provided images, targeted computer science carousel ad to 18-34yo U.S. residents who had liked a competitor’s FB page, using a 1% lookalike audience to our existing U.S.-based email subscribers. Spent $750 in 2 months, drove 5300 website clicks @ $.14 per click.
Edited partner-provided video from 4:19 to :19 to meet Instagram’s video size/legnth limitations. Due to its striking 1st person POV imagery, Facebook rep used this ad as an example to other Facebook business clients. In one month @ $130 total spend, ad reached 70k and drove 500 website clicks @ $.26 cost per click.
Partner cross-Promotion Management
Worked with the Smithsonian, Dark Knight Executive Producer Michael Uslan, and the team handling Stan Lee to coordinate social promotion plan of their online course.
Social Media -> Earned Press
Experimental targeting of industry-specific influencers garnered high-profile media placement.
